rational for ideas

The final idea I have chosen for the tv radio advert is where i have a group of teens at a party sad and depressed and not enjoying themselves however there's a group of old people enjoying the music and dancing. The Wispa suddenly changes the whole mood of all the kids as they eat it they become happy and energetic and start to dance furthermore enjoying the party.

The first idea was rejected as it was a very difficult task to record it included a lady sitting on the train and is bored, she then decides to have a Wispa bar, and she becomes happy and starts to dance. Due to our schedule and timing of filming I would end up filming in rush hour times most of the days of filming and would not be able to record the best shots due to a packed train. Furthermore, in order to arrange the right location would be very hard as some actors may live far and we will have to shoot in a moving train as the train service will be still running this again causes difficulties as we may end up far due to re shots and different angle shots. 

The second idea was also rejected this was mainly because I thought it was too simple and would not appeal to the audience very well. However, I have saved this idea as my back up if my main idea doesn't go to plan. the idea consisted of a man sitting at his work in an office chair and is very bored and fed up with all the work his boss has given him however he grabs a Wispa bar from the work canteen and suddenly becomes full of joy, excitement and happiness. the idea of being a simple story line that is easy to film didn't impress me as I'm trying to create a high-quality video that will include a range of different skills that I will use to produce the advert. 

The thrid idea was chosen as i believe that the idea will interest the consumer furthermore the idea will be easy to film which will allow me to create a high quality video that will interest my clients it will adhere to the briefs parameters. i selected it as i believe that it will bring a huge number of audience to purchase the product.