m1 cross media

KFC did a great job of promoting the campaign to their target audience with the Twister Wrap campaign I mentioned in both the video ad and the billboard ad. KFC greatly increased the value of the product at £1.98. This is attractive to the general public because it is very cheap and affordable. Since KFC is a giant fast-food chain, viewers and customers have trust and certainty to purchase its products. product. In addition, KFC has adopted a house colour cantered on red, which increases brand recognition.

Proche has done a great job promoting the new Cayenne GTS campaign to their target audience. In the video ad, we can see Porsche successfully conveying the idea that her car is a family her sport SUV. This was demonstrated by the group of people who saw the family happily huddling around the car, while both the video of the car speeding through the city and the billboard ad had a small cutscene. It turns out that Porsche has decided to use her one of the best-selling colours in the car. Red allows the car colour-loving public to be more interested in buying and enjoying cars. In addition, Porsche uses the slogan "No Substitutes", which is used in all Porsche advertising and corporate slogans, to help viewers recognize and familiarize themselves with the brand.

response to audience feedback

 marketing tool. First, it provides a broad reach that allows advertisers to connect with diverse audiences across different demographics. This broad reach ensures that your message reaches a large number of potential customers. Second, radio advertising is cheaper compared to other advertising channels. This affordable price makes it accessible to businesses with smaller budgets and allows them to effectively promote their products and services.

However, radio advertising also has some weaknesses to consider. A major drawback is the lack of visual elements. Unlike television and online advertising, radio relies solely on audio, making it difficult to effectively communicate complex or visually-intensive products. In addition, listeners often multitask and listen passively, so they may not pay enough attention to radio advertisements, thus reducing their effectiveness. Another limitation is that it is difficult to track the effectiveness of radio advertising, making it even more difficult to accurately measure return on investment. Additionally, airing a large number of commercials on radio risks repetition and confusion, which can reduce listener engagement. 

To better serve the purpose of targeting people with your product, radio advertising can be enhanced in a number of ways. First, the name of the chocolate bar should be explicitly mentioned, emphasizing its unique properties and benefits. This creates a stronger connection between your product and your ad. Second, including a strong call to action can encourage listeners to take specific actions, such as: B. Visiting the website or nearby stores increases engagement and conversion rates. Third, storytelling techniques allow you to create a compelling narrative around your candy bar to highlight its quality, taste, or eating experience. This will help you engage your listeners and increase their interest in your product. Additionally, the inclusion of sound effects, music, recommendations and testimonials from satisfied customers and celebrities can enhance your audio experience, evoke positive emotions, and build credibility and trust in your product. . 

audience feedback

strengths of radio advert 

1. High frequency: Because radio commercials are broadcast for a shorter period of time, they can be heard more frequently, increasing the likelihood that listeners will hear and remember the message.

2. Radio largely focuses on audio, which stimulates listeners' imaginations and enables them to conjure up their own mental pictures of the good or service being promoted.

3. Broad audience: Radio has a huge audience, which enables advertisers to reach a sizable audience across a variety of demographics.

4. Targeted messaging: Because radio stations cater to particular demographics and interests, advertisers may target their message to a particular audience.

Weaknesses of Radio Advertisement:

1. Limited attention: Due to listeners' propensity for multitasking or passive listening, radio advertisements may not receive the full attention they deserve from listeners.

2. It might be difficult to gauge the precise impact and efficacy of radio advertisements, which makes calculating the return on investment more difficult.

3. Lack of images: Unlike television or web advertisements, radio advertisements lack graphics, which can make it difficult to properly communicate complex or visually-focused items.

4. Repetition and clutter: With so many advertisements playing on the radio, it can be simple for an advertisement to become repeated and lost in the noise, which could lower listener interest.

Improvements to Better Suit the Purpose:

1. Include a compelling call to action: To boost engagement and conversion rates, ask listeners to perform a specific action, such visiting a website, dialling a toll-free number, or stopping by a nearby store.

2. Mention the chocolate bar specifically: To strengthen the relationship between the product and the commercial, the chocolate bar's name should be stated in the advertisement clearly, along with any special qualities or advantages it offers.

3. Use sound effects and music: To improve the audio experience, use sound effects that are pertinent to the message and background music that will make listeners feel good about the product.

script

  Cadburys Twirl advert

 

INT - CLASSROOM - MORNING

 

Music

Grandparents are enjoying the party while the kids are bored.

Child 1

This party is boring.

Grandad 1

This party is amazing hahaha

 

COCKROACHES SOUND EFFECT

 

Child 2 hands child 1 a Wispa bar who then takes a bite of it

 

DRUMROLL EFFECT

 

Child 2

Here try this.

Child 1

OMG!! THIS IS AMAZING

 

FUN CLUB MUSIC

Children are dancing and enjoying the party with their Wispa bars

 

Narrator

Shhh Wispa me something