ideas

 

HISTORY of Cadbury

Cadbury first launched the product Wispa in pilots in the Northeast of England in 1981, and following its success it was rolled out nationwide in 1983. Cadbury bars are typically small at 36g per bar, so they can be eaten on the go. Brightly themed ads represent happy, energetic themes intended to sell to viewers and sell chocolate bars. I think Cadburys Wispa bars are aimed at a younger audience because they don't have a deeper meaning than some bars do. The colour of the wrapper is purple - following the trend of all Cadbury's chocolate bars where purple is the predominant colour. Cadbury trademarked the purple colour of. This allows the bar to stand out and present itself which is what attracts the audience to buy the chocolate.

The Wispa Bubble Rush ad uses bright colours and fun and energetic themes, such as the character in the ad bites into a chocolate bar and then people appear in bubbles around the character. After biting into the chocolate, the character appears cheerful and in a good mood, happily walking through the forest. Because of the light themes and childish atmosphere, I believe that the ad is targeting a younger audience to try the chocolate bar, as the themes presented in the ad may seem silly to an older audience.

The appeal of the product is for people to go and buy Wispa chocolate bars. The advertisement shows the "bubble fun" while eating the chocolate bar and the happy character eating it shows the greatness of the product and that eating the chocolate bar will be fun.

 The audience appeal of the product is to make people want to buy the chocolate bar. Wispa attempts to show the deliciousness of the Wispa chocolate bar and make the viewer crave the chocolate bar.

In addition to advertising on TV, Wispa also has several print ads like the one above. Here they advertise the Wispa Bar with the slogan "Hello, are you looking for Wispa?" This slogan plays in Lionel Richie's "Hello" and turns into "Hello, am I the one you're looking for?" "Hello, are you looking for Wispa?" Wispa also showed the inside of the chocolate to show the viewer what the inside of the chocolate looks like, giving the bar a unique look and showing other chocolates his bar. show the difference and encourage purchase.

Here, the contents of the chocolate bar are shown at the end of the ad, which looks good to entice viewers and persuade them to purchase the product.

Use a friendly, energetic theme that appeals to a wide audience, like this ad campaign. You can get more people to buy Cadbury's chocolates because the themes of your ads aren't aimed at a niche audience, and you're able to attract more people.

Here are my new ideas for campaigns:

1. Use bright and colourful themes to attract more viewers. teach

2. tell stories in ads

3. Include Mystery Offers

4. Build your reputation online

5. Create a giveaway