The product in the advert is the new KFC twister wrap. This advert is from 2019-2020 which it was introduced to the public.
KFC have made one advert which was posted on YouTube for people to see and another advert which was displayed on a public billboard with the price of how much it is and a picture. I found the advert on KFC'S YouTube page, and the billboard was found on google. The advert was created for a global audience however the language is changed in all the videos to suit each countries language and people. however, the advert that I have displayed above is for the people of Romania.
The adverts aim is for KFC to sell their new line of food product which is the twister wrap the key selling point of this product is to showcase the new product with a very cheap and affordable price for the wrap. The product is shown using the KFC signature chicken piece. (0:03- 0:04) furthermore it shows KFC'S signature mayonnaise which everyone loves. (0:04- 0:05). The ad achieves its aim by showing all the popular items and condiments people enjoy and making a wrap furthermore KFC makes the USP of the product to be at such a low price for everyone to enjoy and buy.
the adverts target audience is people aged between (14 - above.) this is because its food and it would attract a young and old audience. furthermore, KFC is known for its finger licking good chicken, so it is very interesting to a lot of different audience as it's also a small, cheap and tasty meal. it is for people with a varied different lifestyle as its fast food it would not be very attractive to a person who goes gym and eats healthy however there are many people who may use KFC chicken as part of their diet as it could be a cheat meal or just a normal food spot for them. the advert is target at a range of different ethnicity and religion as u can get HALAL KFC in the UK and most parts of the world so it would be very interesting to a huge number of people as many different people will be able to try the new Twister wrap that KFC has to offer.
The key message in the advert is to present the pleasure of eating the new KFC twister wrap. the ad shows the lady enjoying the wrap as she takes a bite into it. this allows the consumer to be more eager to try the new wrap as it is cheap and has KFC signature chicken filet pieces inside of it. The adverts approach is to provide a happy and enjoyable feeling. when eating the new twister wrap, we see this in the ad in the first (0.01- 0.03) as the lady takes a bite out of the wrap furthermore towards the end of the ad, we can see she is dancing out of joy of eating and enjoying the wrap.
The adverts representation is to individual people by promoting them the new twister wrap by showing them KFC's famous fried chicken and famous ingredients which is loved by everyone they allow people to see that the wrap is something they will enjoy eating and it will bring them joy.
The advert itself would be best scheduled and presented to the audience around 15:00pm-16:00pm this is because it is after school times which could mean kids and parents would be able to see it as they are at home furthermore, they would be more likely to order it as they may be hungry after their long day of work. Furthermore, the advert can also be presented on billboards near schools and busy areas as there will be a high number of people commuting there which would allow them to see it and buy it. in the adverts last 5secs would be a great screengrab to be put on billboards as it shows the wrap itself and is allowing people to see how tasty it looks.
the Kfc tv advert really does a good job to promote the new twister wrap. the advert uses the product very well to show that the new twister wrap is something everyone should try and have.it uses the wrap itself as the centre point showing how it's made furthermore it also showing the female actor taking a bite and enjoying it.This advert is suited to this type of medium as it's made to interest the audience into buying the wrap and eating it.
The adverts response mechanism is for customers to be able to go on the website and place an order for their nearest Kfc however consumers can also use online food platforms such as Uber eats, Deliveroo, just eat to place an order furthermore people can also go in store direct and buy the wrap. the expected reaction for Kfc is that they what consumers to go out and buy the product, as it involves food the main reach to the audience is to give deals and offers on the product which will allow people to buy more of it furthermore as it's a major fast-food chain it will pull customers into buying the product as its new.
one legal issue that kfc must follow is that they need to be careful on how the consumer sees. Truthfulness and Accuracy: Advertisements should be truthful, accurate, and not misleading. Claims about the product's nutritional value, ingredients, health benefits, or any other aspects should be supported by scientific evidence and comply with applicable regulations. Another legal which kfc must be careful of is Honesty and Transparency: Companies should be transparent about their products and provide accurate information about their sourcing, production methods, and any relevant certifications or quality standards. Any potential conflicts of interest or biases should be disclosed.
KFC (Kentucky Fried Chicken) is a well-known fast-food chain, and like any large company, it can face ethical issues. Animal Welfare: KFC has faced criticism from animal rights organizations regarding the treatment of animals in its supply chain. Concerns have been raised about the conditions in which chickens are raised and slaughtered, including issues such as overcrowding, use of antibiotics, and inhumane slaughter practices. Another ethical issue is Environmental Impact: Fast food chains like KFC have a significant environmental footprint. The production of meat for KFC's products contributes to deforestation, greenhouse gas emissions, and water pollution. Additionally, the use of packaging materials, such as single-use plastics, can contribute to waste and litter.
The Advertising Standards Authority (ASA) in the United Kingdom provides guidelines for food advertisements to ensure they are responsible, honest, and do not mislead consumers. Misleading Claims: Food advertisements must not contain misleading statements, exaggerations, or omissions that could deceive consumers. Claims about the nutritional benefits, ingredients, or any other aspect of the food should be accurate and substantiated. Another guideline that kfc will need to follow is Clear Presentation: Food advertisements should be presented in a clear and understandable manner. Any claims or information that could affect consumers' purchasing decisions should be legible, prominent, and easily comprehensible
The product in the advert is the new Porsche cayenne GTS. The advert was introduced in 2019-2020
The first advert was displayed on Dubai's biggest billboard which in the main city and the second advert was posted on PORSCHE'S official YouTube page. Both adverts were found online using google and YouTube. The advert was not created for one specific country as the commercial is accessible to everyone on YouTube however the billboard that I have shown above is for the people of United Arab Emirates.
The aim of the advert is for Porsche to introduce their new cayenne gts to the market the advert is presented so that the car is showcased as a way of happiness as we see this in (0:19) of the ad furthermore as u go through the ad u see small fast shots of the car driving through what seems to me a city. the car is also presented through a child's Pov (0:24) u can see the child look out of his window with the toy car in his hand shows that it is a dream car for kids.
The target audience for the car is (18 and above) as it is only available to people who can drive however the car may be something that kids would look and want a chance to be able to sit inside it. so, parents may buy it as the car is made to be practical and fast as it's a super car.
The adverts key message is to provide an exciting and luxury feel of driving a car. the ad has done very well to showcase this as it shows a series of a family's laughing and being happy however the ad shows small snippets of the car being driven fast. this would attract the consumer as it's something people would want to sit in furthermore it is a super car so people may like the idea of driving one. The adverts approach is to promote and sell a luxury SUV which is practical to be used by families we see this throughout the ad as small snippets of different families are shown having fun enjoying themselves however the adverts approach is also to provide a exciting feel as it is a super car as well which they are promoting by allowing the audience see small snippets of the car being driven around at fast speed building the enticement around the car.
the adverts representation is to individual people who are able to drive as they are trying to promote a luxury sports SUV which has the ability to suit your needs if you have a family however also have the fast an exciting rush of a fast sports car. this allows the product to be sold as in the ad they are using videos of different families who seem to be happy by having the car furthermore the ad shows the viewer that the car can be driven fast which may be interesting to the audience as they may like to buy it as it's not a boring car.
The advert itself would be best scheduled and presented to the audience around 13:00pm- 20:00pm this is because people would be most likely to watch tv around those times from being home after school or from work the advert shown above was uploaded to the company's official YouTube channel however it can be seen on tv adverts as well. the print billboard that is shown above was presented in Dubai on one of the busiest roads in Dubai the billboard itself can be seen to huge number of people as it towers over the road. placing these adverts on those locations and times will maximise the chances of the advert reaching the audience is as they have a huge number of audiences views this will allow people to keep seeing the adverts and possibly wanting the product as well.
the online advert Porche has used to promote their car has been done very impressively. the advert uses the car to showcase to the audience that is a high-end luxury SUV. they have done this by showing small snippets of the car. while promoting the idea of it being a car that families will love to use and enjoy.
The adverts main response mechanism is through the company's online website, or they will need to go the Porche dealership. this is because as it's a car and will cost a huge amount of money a specialist will be available to allow the customer to order and configure their car furthermore with something of huge cost it will require physical admin and signatures. the advert's expected reaction is for customers to buy the product however it can be a change of lifestyle this is because the car has been promoted as a fast luxury family SUV this means it will be a product for different range of people as it suits each person in each different way.
When advertising, Porsche, like any other company, may potentially face various legal issues. False or Misleading Claims: Porsche must ensure that its advertising does not contain false or misleading statements about its products or services. All claims made in advertisements must be substantiated and should not deceive or mislead consumers. Intellectual Property Infringement: Porsche should avoid using any copyrighted material, such as music, images, or trademarks, without obtaining proper authorization. Unauthorized use of another party's intellectual property can lead to legal claims for infringement.
When it comes to advertising, Porsche or any company may encounter ethical issues. Honesty and Truthfulness: Porsche should strive to be honest and truthful in its advertising. Exaggerated claims, misleading statements, or withholding important information can undermine trust and deceive consumers. Another ethical issue is Environmental Impact: Given the environmental impact of automobiles, Porsche should consider the ethical implications of promoting luxury vehicles that consume significant resources and emit greenhouse gases. The company should be transparent about its efforts to minimize environmental harm and promote sustainable practices.
As a luxury car manufacturer, Porsche must adhere to various guidelines set by the Advertising Standards Authority (ASA) in the United Kingdom when advertising their vehicles. Safety: Advertisements should promote safe driving practices and not encourage or depict reckless or dangerous behaviours. Porsche should emphasize the importance of following traffic laws and adhering to safety regulations. Visual Representation: Advertisements should accurately represent the appearance and features of the car being advertised. Visual effects or enhancements should not mislead consumers about the actual product. These guidelines are in place to ensure that car advertisements, including those from Porsche, are responsible, accurate, and do not mislead consumers. Adhering to these guidelines helps maintain transparency, ethical advertising practices, and consumer trust in the advertising content.
